Yogi Beans is the world’s leading children’s yoga and wellness technology brand.

Defining the burgeoning health category with its yoga-inspired, character-building content, Yogi Beans delivers a range of engaging “edutainment” and inspirational B2C, B2B and B2B2C wellness experiences for consumers, educational facilities, and in partnership with different types of fitness, retail and hospitality corporations. The company goes beyond yoga and wellness to function as a holistic lifestyle brand for a devoted following of consumers who apply its vision of children's wellness to their practice of yoga, self-care and mindfulness in everyday life.

Yogi Beans Manifesto

The Yogi Beans Manifesto is a beautiful collection of statements in prose, developed from the point of view of a child.  They are integrated into a typographic design and collection of visualized language and concepts that capture the core values of Yogi Beans’ children’s yoga and wellness lifestyle brand.  The messages range from the practical (e.g., “I can do anything I set my mind to achieve”), to the aspirational (e.g., “I speak kindness and put compassion into the world every day”).  They also incorporate phrases evocative of current cultural climates and societal trends that impact children everywhere (e.g., “I create ways to be friendly and kind to everyone I meet”).